New Directions

I’ve been thinking a lot about where to go next with my art and design work.

I’ve put a lot of time into Zazzle and other PODs [print on demand sites] over the last few years, but started feeling a bit burned out last year. I was spending too much time creating products, and not enough time on actual designing. I fell into a creative rut too, just making simple graphics, basic patterns and abstract stuff, since those kinds of designs work well on a wide range of products.

Early this year, I concentrated on creating invitations, business cards and greeting cards. That was fun, although not quite as much fun as I expected. I’ve now decided that while I’ll continue to make these products (especially the greeting cards), they’re not going to be my main focus.

Instead, I want to get back to my fine art roots, as well as continuing with illustration and design. I used to spend a lot of time just painting and drawing, but drifted away from it over the last few years, as I spent more time working digitally and online. Now I’m back into it again. Plus I’ve been getting seriously into pattern design, and plan to do a lot more of that. I also dabble with photography, photomanipulations and motion graphics, although all that’s more of a casual thing at this point (I wish I had more time to fully explore all my creative interests!)

Anyhow, I have a vision for the kind of art I want to do – lots of animals and nature, with fantasy, mystical and visionary themes, patterns, decorative and abstract elements, maybe some inspirational quotes here and there (yes, I like that woowoo stuff 😉 ). It’ll take some time to develop the skills I need to create what’s in my head, but that’s not a problem. The joy is in the journey, and all that!

As far as product creation goes, I’m going to limit my POD output to a relatively small number of product types – primarily wall art, cards, cases and a few fabric products. I’ll make other products if I feel like it, but don’t want to feel scattered again. Longer term, I’d like to do some illustrated books – fairy tales, colouring books and that kind of thing – and I’d love to design at least one tarot deck. I’ll keep adding to my Shutterstock portfolio too, although that’ll continue to just be simple patterns, backgrounds and design elements – I certainly won’t be licensing complex art for microstock prices.

So, that’s where I’m at right now. I’m sure my plans will continue to evolve as time goes on, but it feels good to have a fresh direction, even though it’s still a little fuzzy at this point 😀